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| Автор: Tom Matzen |
| Издательство: Ingram |
| Cтраниц: 1 |
| Формат: FB2.ZIP,FB3,EPUB,IOS.EPUB,TXT.ZIP,RTF.ZIP,A4.PDF,A |
| Размер: 0 |
| ISBN: 9781770408029 |
| Качество: excellent |
| Язык: |
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Описание:
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A comprehensive guide on what to expect when owning and operating this type of business, this book includes everything from choosing a unique identity to roasting, making, and serving coffee, espresso, and tea. Learn the steps to:
* Turning beans into bucks
* Building a winning sales team
* Providing WOW! customer service
The two authors share their inside perspective on running a coffee bar, answering questions such as:
* How do I prepare a business plan?
* How do I market my coffee bar?
* What special equipment will I need?
* What will it cost to get started?
* What should I look for when choosing a location?
* How do I roast coffee beans and brew a great cup of coffee?
* What are the 11 steps to WOW! customer service?
* What about expansion and franchising?
The book includes sections on organic and Fair Trade coffee, recipes for specialty coffees, and forms to help you with the day-to-day logistics of running a coffee bar.
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