В пособии изложены методы и инструменты создания и продвижения социальных проектов. Предложены система организации проектной работы с молодежью при помощи интерактивных методик, способы оценки эффективности социальной рекламы. Описана социальная реклама как средство коммуникации, представлены методики ее создания. Приведены примеры инновационных социальных проектов, успешно реализованных АНО «Центр социальных проектов „Молодежный интеллектуальны ...
В книге рассматриваются основные виды фотосъемок: бьюти, фэшн, будуарная, спортивная, свадебная съемка, съемка ювелирных изделий, бизнес-портрет, аквасъемка и т. д. Даются определения таким понятиям, как обложка журнала, фотопроект, каталожная съемка, конкурс красоты, дефиле. Представлены основные отличия школы моделей от модельного агентства, отличия простой каталожной съемки от каталожной съемки премиум-класса. Особое внимание уделено мировым ...
Il concetto di marketing virale e semplice. Implementare un’entita cosi avvincente, interessante e preziosa, che chiunque entri in contatto con essa abbia subito il desiderio di condividerla con qualcuno che conosce. In altre parole, e VIRALE! Ma solo nel senso che una volta che quell’entita e la fuori, assume una vita propria, si diffonde e si moltiplica come un virus potente ma non minaccioso. Scoprirete le migliori e piu produttive tecniche d ...
Stop to consider the culture of the 21st century: Each morning, you might hear a half-dozen ads on the radio before your feet touch the floor. Staggering out of bed, you’ll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds — perhaps thousands — of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world ...
No longer just for CEOs, celebrities, and the socially savvy, building a personal brand is now everyone's business. In today’s era of brand you, customers search your virtual identity before they meet you, unqualified competitors work to outrank you online, and the global marketplace compels you to select a specific field of expertise. Drawing on two decades of Public Relations, reputational management, and personal brand-building, Fleur Br ...
Voce trabalha com Marketing Digital?<br /><br />Se voce tem uma agencia ou e freelancer, nao ha nenhuma duvida de que o livro tera um grande impacto no seu negocio e tambem na sua vida como gestor.<br /><br />Considerando que estamos em um ambiente de mudancas continuas e exponenciais, voce tera acesso a um guia que servira de apoio para todas as suas estrategias digitais daqui em diante.<br /><br />Alem disso ...
This book will provide advertisers and agencies help in dealing with the complex issues of the present and the future of advertising media, and to make decisions that build business and sustain profit. ...
Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strate ...
From video production to promotion, the experts of Entrepreneur Media and writer Jason R. Rich detail how to use the power of YouTube to promote business brands, products, or services, and ultimately, attract new customers. <br><br> Readers learn:<br> <li>Strategies that make it easy for people to find their videos on YouTube <li>How to promote their YouTube videos using Facebook, Twitter, Google+, and other so ...
