Lavishly illustrated with more than 450 images, A Typographic Workbook, Second Edition explains the process successful designers use to select, space, and creatively integrate fonts. This essential text demonstrates the use of type as a dynamic and expressive communication tool. This edition provides new and updated coverage of a broad range of topics–from a logical, clear historical overview of the craft to the latest digital technologies. Know ...
Real You Incorporated empowers women entrepreneurs. The book provides insights for women on how to discover and love their personal brand, and how to bring it into the market as a real business—unique and different. In the first section of the book, Find It Within You, readers will learn how to express internal personality, passions and essence to define the internal brand. In the second section, The Competitive Advantage, readers learn how to e ...
If you're just beginning to dive into the world of 3D, this is the book for you." ?Animation Magazine The Academy Award® winning Maya® 3D animation and effects software is the first choice of film and video artists, game developers, and 3D design professionals. Discover how to build, render, and animate your own digital models and scenes, and begin to develop professional-level Maya skills with the latest edition of this popular bestseller. Star ...
Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals t ...
The only guidebook that shows you how to finance any property–with or without bank approval Would you like to discover all of the many ways that you can finance real estate? Want to learn how to cut your financing costs, avoid pitfalls, and negotiate the best terms? Then let Gary Eldred's 106 Mortgage Secrets All Borrowers Must Learn–But Lenders Don't Tell, Second Edition guide you. Fully updated, this practical guide explains how today's changi ...
Cryptography is the most effective way to achieve data security and is essential to e-commerce activities such as online shopping, stock trading, and banking This invaluable introduction to the basics of encryption covers everything from the terminology used in the field to specific technologies to the pros and cons of different implementations Discusses specific technologies that incorporate cryptography in their design, such as authentication ...
Legendary trader Larry McMillan does it-again-offering his personal options strategies for consistently enhancing trading profits Larry McMillan's name is virtually synonymous with options. This «Trader's Hall of Fame» recipient first shared his personal options strategies and techniques in the original McMillan on Options. Now, in a revised and Second Edition, this indispensable guide to the world of options addresses a myriad of new techniques ...
While there are many books on «how to patent» and patent law, Essentials of Patents delivers practical advice on how to leverage patents as a powerful competitive corporate tool. This is not your «ordinary patent book». It's emphasis is directed to patent management with the express emphasis of increasing shareholder value, and it's audience, each with its own chapter, includes the CEO / ICO, CFO, CTO, and cross functional managers of HR, Engine ...
Whatever your project – no matter how big or small – PRINCE2 For Dummies, 2009 Edition is the perfect guide to using this project management method to help ensure its success. Fully updated with the 2009 practice guidelines, this book will take you through every step of a project – from planning and establishing roles to closing and reviewing – offering practical and easy-to-understand advice on using PRINCE2. It also shows how to use the method ...
