В пособии излагается комплекс вопросов, раскрывающих концепцию и сущность коммерции, ее место в воспроизводственных процессах, роль в удовлетворении потребностей, состав и содержание хозяйственных связей в коммерческой деятельности, современные формы и методы коммерческих расчетов, особенности и содержание информационного обеспечения коммерческой деятельности, организационно-правовые формы выполнения коммерческих договорных обязательств и поручи ...
Business Ethics: An Ethical Decision-Making Approach presents a practical decision-making framework to aid in the identification, understanding, and resolution of complex ethical dilemmas in the workplace. Focuses exclusively on three basic aspects of ethical decision making and behavior—how it actually takes place, how it should take place, and how it can be improved Uses real-life examples of moral temptations and personal ethical dilemmas fac ...
The fifth edition of Business Ethics addresses current, intriguing, often complex issues in corporate morality through 53 readings and 30 pertinent case studies. Now significantly updated, it includes new leading articles, related current cases, and mini-cases based on MBA student dilemmas. Addresses a broad range of the most current, intriguing, often complex issues and cases in corporate morality Provides impartial, point-counterpoint presenta ...
В учебнике излагаются сущность политики цен, ее цели и стратегии. Особое внимание уделяется различным методам ценообразования и дифференциации цен. Рассматриваются математико-статистические методы и их применение при решении специфических прикладных задач ценообразования. Учебник предназначен для студентов, обучающихся по специальностям 061500 «Маркетинг», 060400 «Финансы и кредит», 060800 «Экономика и управление на предприятии (по отраслям)», ...
В пятом издании учебника представлена новая теория стратегического маркетинга на основе применения инструментов конкурентоспособной экономики. Автор системно и последовательно изложил методику разработки нормативов конкурентоспособности исходя из прогнозирования потребностей, стратегической сегментации рынка, анализа параметров рынков покупателей и продавцов. В отличие от других изданий, посвященных теме стратегического маркетинга, этот учебник ...
Stuart Emmett and Vivek Sood's book provides a clear strategic overview and actionable plan for the implementation of green supply chains. For anyone grappling with the elements required to change an organization's supply chain strategy in a 'green' direction, this book is a must read. «Having worked with Stuart Emmett on other ground breaking books, I can empathically say that this book written with Vivek Sood is another one in the same mould. ...
The recent crisis in the financial markets has exposed serious flaws in management methods. The failure to anticipate and deal with the consequences of the unfolding collapse has starkly illustrated what many leaders and managers in business have known for years; in most organizations, the process of forecasting is badly broken. For that reason, forecasting business performance tops the list of concerns for CFO's across the globe. It is time to ...
Doing business in the tourism and hospitality scene in Asia can be very interesting and rewarding but also poses many challenges. Not many books have been written on the hospitality industry in Asia. Strategic Hospitality Leadership makes a useful contribution, providing the first specialized approach to the business of hospitality in Asia. The book is an invaluable resource of reference and insightful compendium by contributors who are the Corn ...
This up-to-date compilation of topics on the maturity and changes occurring within facility management worldwide offers insights into the growth and development of FM and its impact on today's business organisations. International Facility Management presents a comprehensive and diverse collection of topics that provides current, cutting edge research in the evolving field of FM. The editors here offer a holistic approach to both the study and t ...
