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| Автор: Ulrich Eberl |
| Издательство: John Wiley & Sons Limited |
| Cтраниц: 1 |
| Формат: PDF |
| Размер: 0 |
| ISBN: 9783895786068 |
| Качество: excellent |
| Язык: |
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This book tells the story of 30 innovations – the large and the small, the rapid and the slow-moving, the disruptive and the evolutionary – and covers the entire spectrum of people and processes involved in their development. «Innovative Minds» provides a unique insight into the multi-dimensional process of innovation development at Siemens. All of the innovations were shaped not only by complex organizational forces and strategies, but also by a host of factors, including bold visions, creative freedom, conflicts, internal and external networks, teamwork – and an ample measure of luck. Every innovation story yields many valuable lessons, for companies and for each individual involved. With this in mind, the authors offer a wealth of experiences for all readers who are involved in the process of innovation – whether in a strategic or hands-on capacity – in fields such as research and development, marketing, production and sales, strategy and innovation management, organization and management.
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