Kevin P. Nichols' Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization. Enterprise Content Strategy draws on Kevin Nichols' experience managing one of the largest and most successful global content strategy teams to provide an insider's look at how to build a ...
When you want to engage customers, you must have great content that speaks to them in their language. Success in foreign markets takes research, planning, and sensitivity regarding the culture, expectations, and buying habits of each target customer. Because of this, more and more companies are translating more content into more languages every day. Global Content Strategy: A Primer gives you the information you need to get started navigating ...
In recent years, information architecture and user experience have become recognized fields with mature methodologies, What has been lacking in the world of content strategy has been attention to the foundation these disciplines are built on: authors. Author Experience focuses on the value of managing the communication process effectively and efficiently. It deals with this process from the point of view of those who create and manage content. ...
A Practical Guide to XLIFF 2.0 introduces the OASIS XLIFF standard. Companies use XLIFF to standardize the exchange of source and localized content with localization and translation vendors. You will learn how to get the most from the XLIFF standard, use best practices in your translation workflow, extend XLIFF, and use the XLIFF modules. This book is for localization coordinators, technical writers, content management system vendors, locali ...
MadCap Flare for Programmers shows how Flare manages and parses content and how you can interact with Flare outside the user interface. It introduces the structure of Flare content files and Flare output files, such as HTML5 help, and shows how you can manipulate those files. With more than 50 examples in languages such as JavaScript, C#, Java, XSLT, and Visual Basic, this book covers most of the ways you can programmatically interact with Ma ...
The Secret Life of Word looks at Microsoft Word from the perspective of technical and other professional writers. It gives writers an in-depth look at the hidden capabilities of Word, and shows how to take advantage of those capabilities without being a programmer. The Secret Life of Word will help you master the full gamut of Word mysteries, including AutoCorrect, QuickParts, BuildingBlocks, macros, Smart Tags, program-less VBA programmin ...
Written by world-renowned authors, this unique compendium presents the most updated progress in pattern recognition and computer vision (PRCV), fully reflecting the strong international research interests in the artificial intelligence arena. Machine learning has been the key to current developments in PRCV. This useful comprehensive volume complements the previous five editions of the book. It places great emphasis on the use of deep learning ...
