Searching for clarity amidst the chaos of digital marketing—plus better ROI?Today's online ecosystem can be summed up in one word: overwhelming. With new social media platforms popping up all the time and new technologies disrupting even the most “reliable” marketing strategies, business and nonprofit leaders and marketers are faced with the challenge of getting ahead in an environment that makes it seem impossib ...
The truth shall set you free. Ignoring it will cost you a fortune. It has become clear that we are living a lie, and it has brought devastating results: Bankruptcy among churchgoers is equally as high as those who don’t attend. Financial misconduct is destroying marriages, families, individuals, and churches. A record number of churches are in foreclosure.The church teaches us it’s normal to have student loans, car payments, ...
The most exciting high-tech startups are escaping the expensive and inbred environment of Silicon Valley. Welcome to the future.Entrepreneurs know they must embrace innovation to excel—starting with where they locate their new venture. Fortunately, budding companies seeking fertile ground have more options today than ever before. Screw the Valley calls on today’s entrepreneurs and aspiring business owners to forget California ...
Entrepreneurs often suffer from ”superhero syndrome”—the misconception that to be successful, they must do everything themselves. Not only are they the boss, but also the salesperson, HR manager, copywriter, operations manager, online marketing guru, and so much more. It’s no wonder why so many people give up the dream of starting a business—it’s just too much for one person to handle.But ...
Something has gone seriously wrong with the American economy.The American economy has experienced considerable growth in the last 30 years. But virtually none of this growth has trickled down to the average American. Incomes have been flat since 1985. Inequality has grown, and social mobility has dropped dramatically. Equally troubling, these policies have been devastating to both American productivity and our long-term competitiveness.Many reas ...
Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business.The New York Times bestseller Custom Nation is a practical how-to guide by someone who has built his business on the power of customization. YouBar ...
Would you like your business......to burst into public awareness like Lady Gaga?…to have the long-lived success of Mick Jagger?…to demonstrate the creativity of The Beatles?We don’t normally think of the music business as a source of entrepreneurial insight, but we should. The best bands have longevity, a depth of customer loyalty, and a level of profitability that puts most businesses to shame. And what they know—about market ...
Our nation has become one full of apologies and Politically Correct (PC) statements. It’s time for the true right to make a political comeback. Former Governor Robert Ehrlich has written the roadmap – Turn This Car Around. He urges the American public to make a real change and address (with him) the issues of union strangleholds, Obamacare, a failed stimulus package, soaring energy costs and high unemployment, the race-card, ...
It's every businessperson's nightmare: his or her company is failing, dysfunctional, stuck in neutral, and/or is disappointing overall, from the finances to the customer feedback.Put bluntly—but candidly—the company sucks.That's the bad news. The good news is that it doesn't have to be that way.Every business can rebound from its lows, regain its momentum, thrill its customers, and be the source of pride a ...
