Курс лекций посвящен актуальной теме создания и продвижения брендов городов и регионов, как инструментам привлечения инвестиций, развития регионального туризма, повышения уровня узнаваемости города в России в целом. Бренд города также может стать мощным стимулом для улучшения различных аспектов жизни горожан.
Предлагаемая методика продвижения бренда основана на модели 4D-брендинга. Автор делает акцент на культурное наследие города, как ресурс ...
Leadership networking is not about collecting business cards or schmoozing. It's about building relationships and making alliances in service of others and in service of your organization's work and goals. This book will show you how to enhance your networks and become effective at leadership networking. By seeing networking as an integral part of your role as a leader and by taking action to develop and nurture related skills, you cre ...
The Leadership Metaphor Explorer Facilitator's Guide provides a facilitator with helpful instruction to use the Leadership Metaphor Explorer Tool – a compact tool for enabling creative, insightful conversations within and among groups of people. ...
As managers move higher in an organization, it can be more difficult for them to get accurate and unbiased input about their performance and leadership skills. Many managers recognize that to focus their personal development plans they need the uninterrupted time and attention of a skilled, objective professional – a coach. This publication extends and improves on CCL's knowledge first articulated in the Ideas Into Action Guidebook Choosing ...
Everyone has a reputation. Whether good or bad, your reputation precedes you, and can inhibit or enhance your professional goals. However, how do you actively nurture, develop, and manage how others see you? In this book, we’ll discuss how crafting a brand can give you control of how you’re perceived at work.From proven strategies from CCL experts, to practical advice you can implement immediately, Leadership Brand: Deliver on Your Promise can h ...
Managers who achieve significant professional goals do not often worry about career derailment. But complacency is not the same as continued success, which can usually be found among four leadership competencies: interpersonal relationships, team leadership, getting results, and adaptability. Leadership success, achieving it and continuing it, depends heavily on developing and using each of these skills. ...
The success of your daily interactions with others, whether during formal meetings or encounters at the water cooler, can make or break your success in the workplace. Having interpersonal skills will allow you to motivate, inspire, and successfully lead others, as well as further your own career development. This guidebook will show you how, through self-awareness and strategic implementation of behaviors, you can utilize interpersonal savvy to ...
Because executives tend to be problem solvers, they typically focus on weaknesses when they want to improve their performance. This approach can be helpful but there is another that can be just as effective: recognizing strengths. A senior manager whom the author interviewed said this about a top person: «If he saw his own strengths and internalized them, a lot of his weaknesses would go away.» In this report, the author explains why it is criti ...
