|
|
| Автор: Adam Werbach |
| Издательство: Ingram |
| Cтраниц: 1 |
| Формат: EPUB |
| Размер: 0 |
| ISBN: 9781422136447 |
| Качество: excellent |
| Язык: |
|
 |
|
Описание:
|
The definitive work on business strategy for sustainability by the most authoritative voice in the conversation.More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible – bad for business, bad for shareholders, bad for the environment. These challenges represent unprecedented opportunities for big brands – such as Clorox, Dell, Toyota, Procter & Gamble, Nike, and Wal-Mart – that are implementing integral, rather than tangential, strategies for sustainability. What these companies are doing illuminates the book's practical framework for change, which involves engaging employees, using transparency as a business tool, and reaping the rewards of a networked organizational structure.Leave your quaint notions of corporate social responsibility and environmentalism behind. Werbach is starting a whole new dialogue around sustainability of enterprise and life as we know it in organizations and individuals. Sustainability is now a true competitive strategic advantage, and building it into the core of your business is the only means to ensure that your company – and your world – will survive.
|
Пресс - релиз
string(4) "true"
int(290)
|
